Engage is a focused one-month program for Canadian companies that build something defence could use. We position you, show you where you fit, and put you in front of the right buyers.
Every Engage program starts with a short consultation, so we both know it is the right fit before you commit.
What you get
Four concrete deliverables in 30 days.
A defence-ready value proposition
A clear, one-page statement of what you offer and why defence buyers should care. We translate what you build into the language that prime contractors and government use. We line it up with the technologies Canada has named as national priorities, called Key Industrial Capabilities (KICs), and with the Industrial and Technological Benefits (ITB) policy, the rule that pushes large defence contracts to create work for Canadian suppliers.
A market and prime alignment report
A short report that shows where you fit. It names the programs that matter to you, the prime contractors most likely to need what you make, and the reasons they would want to talk to you.
You walk away with: a focused target list, so you stop chasing the wrong doors.
Prime introduction emails
Outreach emails written for your company, ready to send to specific prime contractors and buyers. Each one explains, in their terms, why your capability matters to them.
You walk away with: ready-to-send introductions built to turn interest into meetings.
A 30-day action plan
A clear, ordered list of your next steps in defence, aerospace, and shipbuilding, with the highest-value moves first.
You walk away with: a simple plan you can act on the day the program ends.
Is Engage right for you?
You build a product, technology, or component that could have defence or security uses.
You are a Canadian company. Most defence programs and benefits favour Canadian suppliers.
You have little or no defence business yet, and you are not sure where to start.
You want a clear plan and warm introductions, so you can stop guessing.
How Engage works
One month, four steps.
WEEK 1
Discovery
We dig into what you build, your strengths, and your goals.
WEEK 2
Positioning
We write your defence-ready value proposition and align it to the priorities buyers care about.
WEEK 3
Targeting
We map you to the programs and prime contractors that fit, and build your target list.
WEEK 4
Outreach and handover
We write your introduction emails and hand over your 30-day action plan.
Proven
From two years of trying to $20 million in new business.
A Canadian manufacturer spent two years trying to break into aerospace and defence with little to show for it. We built a clear value proposition, mapped the company to the right prime contractors, and made the introductions that opened doors. We supported the proposals that won. Within one year, the company booked $20 million in new revenue and became a steady supplier to international aerospace and defence primes.
With Scott’s strategic expertise, we secured over $20 million in new business and became a key player in the supply chains of international aerospace and defence primes. We won critical contracts, including a major project with the Royal Canadian Navy.
Engage focuses on the few things that get you moving: clear positioning, the right targets, warm introductions, and a plan. It gives you a strong start, and many clients continue with ongoing support after it.
No honest advisor can guarantee a contract. What we give you is the positioning, the targets, and the introductions that make real meetings far more likely.
We confirm the fit on a short call first. Then we begin.
After Engage
Once you are positioned and ready to be seen in the market, the next stage gets you in front of prime contractors and government buyers where deals actually happen.
See Mobilize
Not sure yet? Start with a Defence Market Fit consultation and we will point you to the right stage.
